What is Home Staging?
Home staging is the act of preparing a private house for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.
Vacant Homes:
Buyers are able to visualize spaces and imagine themselves living in a home when houses are furnished. The following statistics are interesting to ponder from a recent RESA study of 1081 vacant homes that were listed and later sold:
- Unstaged homes – sold in an average of 184 days.
- Homes that initially hit market unstaged but were later staged – sold in an average of 41 days after being staged.
- Staged homes (that were staged prior to going on the market) – sold on average in 23 days.
Occupied Homes:
Occupied homes can also be staged by improving room layout, simplifying spaces, and adding contemporary accessories (area carpets, canvas prints, room decor). Occupied homes can be transformed into showhome-like houses with relative ease. RESA’s (Real Estate Staging Association) research shows that:
- Staged homes sell 73% faster than non-staged homes
- 90% of buyers will decide whether to book a showing or not based on the appeal of the photos they see online
- Some stats say that staged homes sell for up to 6% higher than their non-staged counterparts.