Selling with Andrea

Andrea’s thorough understanding of market dynamics combined with her vast experience in design and marketing make selling a home a smooth process. Andrea guides sellers through many options, negotiates aggressively to ensure her sellers get the best price possible, and when needed will draw on her vast pool of resources in design, construction and development.

Selling a home is a significant undertaking … one that may seem like an endless list of things to prepare, pack and plan. And while every seller’s situation is different, a general overview of five steps involved in selling a home are outlined below.

1. BEFORE LISTING 

Getting Your Finances in Order – Most sellers have a mortgage.  If you have a mortgage on your home, then the fist step is to determine how much you still owe to make sure the sale of your home pays off the remainder of what is owed.  Talk to your lender or servicer and request your payoff amount.  

Obtaining Your Real Property Report (RPR) – If you are considering selling your home, then one of the first steps will be to ensure you have an updated RPR with compliance certificate.  This is a survey plan of your property showing the location of your home and all improvements such as fencing, decks, steps, garage, shed, etc relative to the property line.  This plan will need to be reviewed by the local municipality for compliance with the local bylaws and obtain either a letter or stamp of compliance. 

2. ESTABLISHING PRICING/TIMING

Pricing Your Home & Timing – Establishing “the right” asking price upfront is critical. Pricing too low can leave you with less than you should get for your home, while pricing too high can hinder showings and negatively impact your final price (because your home may stagnate on market and ultimately require several reductions to entice interest). Setting a fair price right off the bat will attract more potential buyers and give your home the best exposure from the get-go, which in turn is key in soliciting the highest price possible in the shortest amount of time.

Andrea will share her knowledge of local market trends & conditions, review statistics in your neighbourhood, carefully evaluate your home, assess potentials for quick improvements that would enable maximum sale price, and ultimately establish the best price for your home.

Andrea will also answer questions about best timing to sell … market demand can be seasonal, and timing your listing is important.

3. PRESENTATION

Preparing Your Home For Best Presentation – Nicely presented homes tend to sell faster and for more money than homes that haven’t been presented well.  Homes that don’t present well tend to sit on the market for a long time and see several price drops before suitable buyers are found.  Given that price drop range from $5,000 to $15,000, facing several price drops can be costly and frustrating.  Preparing your home for best presentation upfront is therefore absolutely critical in getting the highest possible sale price for your home.

There are three components to achieving best presentation:

  • CLEANING / REPAIRING: Most home owners have a really good idea of what needs to be done here, but Andrea will assist in the process as required and will offer trade contacts for items/areas in need of repair, replacement, cleaning or removal.
  • LIGHT STAGING: Not every home needs this, but most can benefit from the complimentary light staging service offered by Andrea. Statistics show that staged homes sell for an average of 6% more than their non-staged counterparts.  Staging can be as simple space planning with a few key accessories added, or it can be more involved with a whole makeover. But it doesn’t need to be complicated or difficult to be effective … in fact, a lot can be done in a few short hours. Andrea’s seller clients can choose to include complimentary 6-8 hours of in-house space planning and the use of staging accessories for the duration of their listings. This is optional, and at no cost to seller clients.   CLICK HERE for more information about complimentary staging, and examples of before/after photos of previous projects.
  • PROFESSIONAL PHOTOS & 3D VIDEO – The images captured of your home will be the ones used online and in print to market your home, and thus it is imperative that the photos/videos representing your listing are top-notch quality. Stats show that 90% of buyers will decide whether to book a showing based on the appeal of the photos they see online (RESA’s (Real Estate Staging Association). Andrea works with some of the best photographers and videographers in the business, and she includes a professional shoot for each of her listings.

4. MARKETING

Marketing And Promotion – Having your home on MLS is necessary for exposure, but this is not the only step necessary to properly market your home.  A multi-faceted aggressive targeted marketing plan, using both digital and traditional methods, is critical in bringing your listing to the attention of as many potential buyers as possible.  Andrea’s marketing platform uses print, web and targeted social media campaigns.

“Targeted marketing” refers to advertising that targets specific demographic groups deemed to be the most likely buyers for your home. Andrea will identify the age, interest, geographical location & online search activity of people most likely to be looking for a home like yours, and will specifically market to this group.  This means that in addition to appearing on MLS and other online platforms such as realtor.ca, your listing will appear in the form of ads on the social media feeds of people who are in the right target group. Using targeted marketing in tandem with MLS yields the best results.

Marketing material used by Andrea includes the highest quality professional photographs and 3D walk-through videos. 3D walk-through videos are especially critical in the COVID-era, as these 3D videos allow buyers to walk through listings virtually by freely navigating through the every room of the house online.

Using a combination of best presentation methods (staging, professional photos/3D video) with aggressive targeted marketing plans, Andrea’s listings tend to sell fast.

5. CLOSING

Closing an Offer – Once an offer has been negotiated and accepted, the buyer of your home will want to conduct a home inspection and potentially negotiate the cost of any repairs. Andrea will help you guide this process.  When everything is finalized, your lawyer will walk you through the paperwork and legal bits needed for final closing.


SUMMARY

What Can Sellers Expect from Andrea?

Sellers can expect Andrea to do her utmost to present their home at it’s best, to prepare and stage as needed, to hire the best photographers & videographers, to market aggressively through targeted social media campaigns as well as traditional methods, to negotiate, and ultimately to close the deal effectively and efficiently.  Andrea’s seller clients receive the following:

  • Complimentary home evaluation
  • Complimentary plan for best home presentation
  • Complimentary in-home staging & space planning: 6-8 hours 
  • Complimentary use of $500-$1000 staging accessories for duration of listing
  • Access to Andrea’s trade list where painting, renovating, repairing or renting of furnishings is needed
  • Professional photo shoot and 3D walk-through video of home
  • Professional print brochures of home
  • MLS listing using professional photos, video and measurements
  • Targeted social media ads
  • Multi-faceted targeted marketing campaign, including print, web and social media advertising delivered directly to the attention of potential buyers.
  • Negotiation for highest home price possible when offer is received
  • Guidance through the entire sale process including correspondence with inspectors, lawyers and mortgage brokers.

CLICK HERE to read what past clients have to say about Andrea’s services.  Or click below to connect with Andrea directly.